Zentra

Challenge

Zentra came to us with a clear ambition: to redefine its presence in a category that was rapidly evolving. Its visual identity no longer reflected the quality of the product nor the expectations of a more demanding, design-aware audience.

In a market where most brands relied on generic wellness aesthetics or overly playful approaches, Zentra needed to position itself differently; more refined, more intentional, and aligned with a premium perception.

The challenge was to build a new visual language capable of elevating the brand while preserving its sense of personality. Something that could balance sophistication with subtle irreverence, translating the product’s purpose into a distinctive and memorable presence.

Solution

We started by deeply analyzing the competitive landscape and identifying opportunities to distance Zentra from common visual codes within the category. From this, we defined a direction that combined elegance, clarity, and a more expressive visual tone.

The identity was built around a refined and cohesive system. A rich palette of purples was introduced to connect with the idea of sleep and night, while bringing a more elevated and contemporary feel. The typography was designed to convey presence and confidence, reinforcing the brand’s premium positioning across all touchpoints.

To strengthen the product experience, we developed a set of 3D gummy visuals, creating a distinctive and recognizable element within the packaging. More than illustration, these assets became part of the brand language itself.

The result is a complete visual system, designed to adapt across different applications while maintaining consistency, impact, and a clear sense of identity. Positioning Zentra as a more sophisticated and relevant player within its category.