ThirdWall

Challenge

ThirdWall was born to challenge the natural order the world has been following: countless hours lost to screens, phones, and TVs. The brand saw an opportunity where no one else was looking: our consciousness was being manipulated, conditioned to consume instead of create, to stagnate instead of evolve. That’s when the idea emerged. To build a brand that would speak to this generational issue in an unexpected way.

Solution

The starting point was to find the right tone. From the beginning, we knew this wouldn’t be a neutral brand; it needed to have personality, to be provocative, bold, even a little rebellious. A brand that breathes counterculture and embraces those walking alongside it on this journey. So we created a narrative that invites self-awareness, mental clarity, presence, and intentional living. To make this more tangible, the brand’s first product was a candle filled with meaning: a simple object that encourages you to pause, to feel something new, to think differently. Free from the grip of screens. The brand is called ThirdWall because it invites you to break through that wall — the barrier between unconscious existence and conscious experience. Redefine self-conscious.