Blackstone Media Productions

Challenge

The present world is much more dynamic and advanced than it was a decade ago. Nowadays, presenting an idea in the communication sector goes far beyond printed texts when we talk about marketing; there is an increasing number of films and advertisements where products and services can be showcased to a company's target audience, and knowing how to leverage these resources can be the differentiator for a brand to expand its presence in the market.

Multimedia production has become an essential service because it is through it that brands can create desire for a product or service in a dynamic and engaging way, setting them apart from their competitors and having a greater power of attraction for their consumers. Videos spark interactivity and convenience in a way that texts alone cannot achieve, generating a higher conversion rate.

Blackstone, a film production company in São Paulo focused on the automotive sector, faced significant challenges in making clear to its audience all the facets of the company's operations and expressing its personality to capture clients who resonate with its working approach.

The company needed a well-structured positioning to communicate its ideals and value proposition clearly. How to build relevance for such a niche segment that is often perceived more as an independent freelance professional than necessarily a company?

Solution

We began our work by listening to the founders, suppliers, and clients of Blackstone, immersing ourselves in their cinematic universe. We understood that there was a very strong personality in the team's way of working, which was unique. We developed a brand narrative that emphasized the boldness and courage reflected in their work, differentiating the production company with all the individuality it carried but often went unnoticed.

We evolved the brand by creating a rich visual universe filled with impact and based on visual codes linked to the cinematic world. The chosen narrative was "Look Beyond" to tangibly represent the producer's premise of looking at the whole and capturing unique details in its films, highlighting the passion for adventure and adrenaline that aligns with the filming process, and most importantly, bringing out its creative potential. We also worked with the production team to develop animation systems to support all possible communication situations the company has with its clients.

With a new brand, Blackstone is bravely writing its story. Because life is this daring adventure, where we are always reediting the way we want it to be. Regardless of any situation, Blackstone is ready to capture moments intense and full of emotion, eloquence, and energy. They are ready. To capture what brings us to life.